In Serre's GAGA he proves theorem 3: given M on $X^h$ there exists coherent algebraic sheaf $\mathscr{F}$ on X s.t. $\mathscr{F}^h$ is isomorphic to M , unique up to isomorphism.
He proves that it suffices to prove existence of $\mathscr{F}$ on X = $\mathbb{P}_r(\mathbb{C})$, where $\mathscr{F}$ is defined on Y $\subset$ X = $\mathbb{P}_r(\mathbb{C})$ on X.
He states in the proof: given x $\in$ X, let f $\in$ $\mathscr{J}(Y)$, let $\phi$ be multiplication by f on $\mathscr{G}_x$. Thus somehow $\phi^h$ of $\mathscr{G}_x^h$= $\mathscr{M}_x^h$ is the zero map, because $\mathscr{M}$ is a coherent analytic sheaf on $Y^h$??.
where $phi^h$ is defined in definition 2, page 11 in the English translation version of GAGA.
Why is $\phi^h$ the zero map?! Please help.