This is Exercise 1.9.3 of F. M. Goodman's "Algebra: Abstract and Concrete".
Show $$3^n=\sum_{k=0}^n{(-1)^k\binom{n}{k}4^{n-k}}.$$
My Attempt:
I tried induction on $n$ as follows.
Base: Try when $n=1$. Then $LHS=3^1=3$ and $$\begin{align} RHS&=\sum_{k=0}^1{(-1)^k\binom{1}{k}4^{1-k}} \\ &=(-1)^0\binom{1}{0}4^1+(-1)^1\binom{1}{1}4^0 \\ &=4-1 \\ &=3 \end{align}$$ so the result holds for $n=1$.
Assume the result for $n=r\in\mathbb{N}$. Then $$3^r=\sum_{k=0}^r{(-1)^k\binom{r}{k}4^{r-k}}.$$
Consider when $n=r+1$: I have $3^{r+1}=3\cdot 3^r=3\sum_{k=0}^r{(-1)^k\binom{r}{k}4^{r-k}}$ and have considered $$\sum_{k=0}^{r+1}{(-1)^k\binom{r+1}{k}4^{r+1-k}}$$ by writing $\binom{r+1}{k}=\binom{r}{k}+\binom{r}{k-1}$ but to no avail.