This is extracted from the article Self-fertilization of the book What if? of xkcd:
At first, I just simply think that the multiplier he mentions is just a convenient name of a system with arbitrary rules. However, after he says about the multiplicative identity, I think that this has a deeper root in math, and here stems the question.
Why do you have the multiplicative identity, when the product here is made from two multipliers? The multiplicative identity I know is the element $e$ satisfies $e\cdot x=x$. But from what I understand from the book, it is the $x\cdot y=e$, and it's not required to have $y=x^{-1}$. Further more, $e=1\in\mathbb{R}$, but $x$ and $y$ are not. He explicitly says that the stat is number.
So can this happens? Is is actually be true, or am I misread him?
This is a table of how the rule works (the X letter in SEX row is irrelevant, not a multiplier):
It is unclear why $1$, not $0$, is the identity, but yes, the product of both multiplier should be a number so that it can be multiplied with other numbers later on.

