Let $A$ be a hopf algebra associated to some linear algebraic group.
I read that: \begin{array}{ccc}A&\overset{id\otimes\iota}\longleftarrow&A\otimes A\\\iota\otimes id\uparrow&&\uparrow \Delta\\A\otimes A&\overset{\Delta}{\longleftarrow}&A\end{array}
must be satisfied, where $\iota$ is the coinverse. I am unsure why these live in the places that they do. Shouldn't $\iota:A\to A$ and $id:A\to A$ mean that $\iota\otimes id:A\otimes A \to A\otimes A$, why is the last square just $A$?