Verbatim from my textbook
DEFINITION
Let A be a symmetric positive-definite $n × n$ matrix. For two n-vectors v and w, define the A-inner product: $$(v,w)_A = v^TAw $$ The vectors v and w are A-conjugate if $(v,w)_A = 0$.
Note that the new inner product inherits the properties of symmetry, linearity, and positive-definiteness from the matrix A. Because A is symmetric, so is the A-inner product:
$(v,w)_A = v^TAw = (v^TAw)^T = w^TAv = (w,v)_A$. The A-inner product is also linear, and positive-definiteness follows from the fact that if A is positive-definite, then $$(v,v)_A = v^TAv > 0$$ if $v \neq 0$.
I get the symmetry, but why is it that $(v,w)_A$ is positive definite because $(v,v)_A$ is positive definite? How does that follow?