Let $\phi^{*}:W^* \rightarrow V^*$, which maps linear function $\alpha \in W^*$ into linear function $\phi^{*}(\alpha)=\alpha \circ \phi$, where $\phi: V \rightarrow W$.
Now let $\mathbb{e}, \mathbb{f}$ are bases of $V$ and $W$, $\mathbb{e}^*, \mathbb{f}^*$ are dual bases to them. We know that linear map $\phi$ has matrix A in bases $\mathbb{e}, \mathbb{f}$. So, what is matrix of $\phi^{*}$ in bases $\mathbb{e}^*, \mathbb{f}^*$?