$\def\<#1>{[#1]_3}$Let $\$ be the number represented by the base-3 numeral $z$. Since the set of numbers $A = \{2^n - 1 \mid n \in \mathbb{N}\}$ is represented in binary by the regular expression $1^*$, if we prove that
$$L = B_3(A) = \{ z \in \{0,1,2\}^* \mid \exists n \in \mathbb{N} \,.\,\ = 2^n-1\} \cap \{1,2\}\cdot \{0,1,2\}^*$$
is not regular we are done.
We are going to use the pumping lemma for regular languages. Suppose $L$ is regular and $z$ is a word in $L$ longer than the pumping length $p$ of $L$. As such, it can be written as $uvw$ so that $|uv| \leq p$, $|v| \geq 1$, and for $i \in \mathbb{N}$, $uv^iw \in L$.
We write:
$$\ = \ 3^{|w|}3^{|v|} + \3^{|w|} + \ \enspace,$$
and also:
$$\ = \ 3^{|w|}3^{i|v|} + \3^{|w|}\Big(\sum_{0 \leq j < i} 3^{j|v|}\Big) + \ \enspace.$$
Subtraction and some algebra yield, for $i \geq 1$,
$$\ - \ = 3^{|w|+|v|} \,\frac{3^{(i-1)|v|} - 1}{3^{|v|}-1}\Big(\(3^{|v|}-1) + \\Big) \enspace.$$
Suppose $\ = 2^n-1$; for $m > n$, $2^m - 1 - (2^n - 1) = 2^n(2^{m-n} -1)$. Therefore all the differences $\ - \$ for $i \geq 1$ must be multiples of $2^n = \ + 1$.
However, when $\frac{3^{(i-1)|v|} - 1}{3^{|v|}-1}$ is odd (which happens for alternating values of $i$ because it is the summation of terms that are all odd) the largest power of $2$ that is a factor of $\ - \$ is bounded by the value of
$$ \ (3^{|v|} -1) + \ \enspace, $$
which is less than $3^p$. On the other hand, $z$ has at least $p+1$ ternary digits and no leading zeros, which means that $\+1$ is greater than $3^p$. We have reached a contradiction and we have to abandon the assumption that $L$ is regular.