If $F$ is a finite field of $q$ elements and $G$ is the group of all automorphisms $\sigma$ of the field of rational functions $F(x)$ such that $\sigma$ is given by $$\sigma(x) = \frac{ax + b}{cx + d}$$ with $a, b, c, d\in F$ and $ad - bc \neq 0$, then how does one prove that the order of $G$ is $q^3 - q$?
I understand that the order of $G$ is bounded by $q^4$, and I understand the general strategy of "counting" the number of quadruples $(a, b, c, d) \in F^4$ such that $ad - bc \neq 0$, and I have tried working with some examples, namely $q = 2, 3$, but I am blanking on how to get a general proof/computation for the general case.