From Categories for the Working Mathematician:
For small categories $A$, $B$, and $C$ establish a bijection
$$ \mathbf{Cat}(A \times B, C) \cong \mathbf{Cat}(A, C^B) $$
and show it natural in $A$, $B$, and $C$.
Here I'm assuming that $\mathbf{Cat}(A \times B, C)$ and $\mathbf{Cat}(A, C^B)$ denote the hom-sets $\text{hom}_\mathbf{Cat}(A \times B, C)$ and $\text{hom}_\mathbf{Cat}(A, C^B)$, respectively. So we are trying to establish a bijective function $f$ between these two sets.
Question: What does it mean to show that this bijection is "natural" in $A$, $B$, and $C$? I understand what a natural transformation is, but don't see the connection here to this question.