Think about different ways the problem can be represented. The more math you know, the more tools from which you'll have to choose. Also don't try to judge ahead of time which methods will be useful, because you never know what you may discover with a given approach.
For this particular problem, what about drawing out a tree, like this? Let's see...Adam's probability of winning is $0.5 + (0.5)^{3} + (0.5)^{5} + \ ... = 0.5 + 0.125 + 0.03125 + \ ...$, it's not too tough to see that this is steadily going to get closer and closer to a limit of $\frac{2}{3}$.
Are you familiar with Markov chains? That might be a bit quicker. We define 4 states, which are applied to the horizontal and vertical a with the same labels: Adam's flip, Adam wins, Becca's flip, Becca wins. The initial state distribution matrix, then, looks like this:
$$\begin{pmatrix}
0 &0.5 &0.5 &0 \\
0 &1 &0 &0 \\
0.5 &0 &0 &0.5 \\
0 &0 &0 &1
\end{pmatrix}$$
Translation:
First row says: there's no chance of going from Adam's flip to Adam's flip, a 50% chance of moving from Adam's flip to Adam's win, a 50% chance of moving from Adam's flip to Becca's flip, and no chance of moving from Adam's flip to Becca's win.
Second row says: There's a 100% chance of moving from Adam's win to Adam's win (absorbing state).
Third row says: there's a 50% chance of moving from Becca's flip to Adam's flip, no chance of moving from Becca's flip to Adam's win, no chance of moving from Becca's flip to Becca's flip, and a 50% chance of moving from Becca's flip to Becca's win.
Fourth row says: There's a 100% chance of moving from Becca's win to Becca's win (absorbing state).
To find out how this plays over the long run, we raise this to infinity (or, more realistically, an arbitrarily high power), to get the stability distribution.
Overall, I would recommend 3 things to help learn to vary your mathematical perspective:
Read Martin Gardner's books, especially his 15 collections of Scientific American columns. Persi Diaconis put it best when he said, "Martin Gardner has turned thousands of children into mathematicians, and has turned thousands of mathematicians into children." Martin Gardner's 2 books, Aha! Gotcha! and Aha! Insight! are also great lessons in changing your mathematical perspective.
Study James Tanton's Curriculum Inspirations material closely.
Learn that you will never be stumped if you change your point of view.