NO. This is called proof by contradiction, also known by the Latin phrase reductio ad absurdum (rough literal translation: 'reducing to an absurdity'). Calling it simply contradiction would suggest that a genuine mathematical inconsistency had been arrived at, which is not what is intended or what has actually been achieved.
@Rob Arthan - Actually, you do not need to assume A is false and then deduce a contradiction to show A is true; you can just as easily do it the other way around. If that makes you uncomfortable, reinterpret it as showing (NOT A) is true instead.