(1) $M$ has a submodule $K$ maximal with respect to $N \leq K$ and $x \notin K$.
(2) if $M = Rx + N$, then $M$ has a maximal submodule $K$ with $N \leq K$ and $x \notin K$.
Basically, I don't even know how to start.
(1) $M$ has a submodule $K$ maximal with respect to $N \leq K$ and $x \notin K$.
(2) if $M = Rx + N$, then $M$ has a maximal submodule $K$ with $N \leq K$ and $x \notin K$.
Basically, I don't even know how to start.
You clearly have to assume $x\notin N$.
Consider the family $\mathscr{F}$ of submodules of $M$ containing $N$ and not containing $x$, ordered by inclusion. Such a family satisfies the hypotheses of Zorn's lemma, so it has a maximal element.
Point 2 is obviously a particular case (again, provided $x\notin N$).