You can use the fact that being creative is the same as being $1$-complete.
Assume $A$ is creative and fix some r.e. $B \subset \overline{A}$. If we show that $A \cup B$ is also creative then $A \equiv_1 A \cup B$ follows, since both these sets are $1$-complete. Let $W_x \subset \overline{A \cup B}$, then $W_x \cap B$ is an r.e. subset of $\overline{A}$. Using productive function for $A$ we can effectively find an element $y \in \overline{A} \setminus (W_x \cap B)$, so $x \in \overline{A \cup B} \setminus W_x$.
To show the converse, note that since $A \neq \mathbb{N}$ its complement must be infinite. Assume that $\overline{A}$ contains an infinite r.e. set $B$. Take an infinite recursive $R \subseteq B$ and a creative $C \subseteq R$. We then have $A \equiv_1 A \cup C$, and since $A \cup C$ is creative (as in the proof above) $A$ is also creative. Now let us show that $\overline{A}$ contains an infinite r.e. subset. Assume the converse and pick some $n \notin A$. Set $B = A \cup \{n\}$ and fix an infinite recursive $R \subseteq A$. There is a recursive permutation $p$ mapping $R \cup \{n\}$ onto $R$. Then $B \leqslant_1 A$ via
$$
g(x) = \begin{cases}
x,& \text{if } x \notin R \cup \{n\},\\
p(x),& \text{otherwise.}
\end{cases}
$$
Now assume that $A \leqslant_1 B$, hence $A \equiv_1 B$ and hence they are recursively isomorphic by Myhill's theorem. Let $h$ be a recursive permutation mapping $A$ onto $B$. Then $n, h(n), hh(n), \dots$ is an infinite r.e. subset of $\overline{A}$, a contradiction.