I would like to derive the derivative of the quadratic form $\frac{d}{dx} x^T Ax$ using directional derivative. I have saw different derivations (for example, this one, which expands everything), but I thought directional derivative is more natural. So I tried the following:
Let $t$ be a real number, and $v$ be a vector. \begin{align} \frac{d}{dx} x^T A x &= \lim_{t\to 0} \frac{(x+tv)^T A (x+tv)-x^T A x}{t}\\ &=\lim_{t\to 0} \frac{(x^T + tv^T)(Ax + tAv) - x^T A x}{t}\\ &= \lim_{t\to 0} \frac{x^T Ax + tv^T Ax + tx^T Av + t^2 v^T Ax - x^T Ax}{t}\\ & =v^T Ax + x^T Av \end{align}
Notice that since $x^T Av \in \mathbb{R}$, we have $x^T Av = v^T A^T x$. As a result, we have $\frac{d}{dx} x^T Ax = v^T(A + A^T) x$
But how do I get rid of the $v^T$ in the final result?