We have $(3!)\;\text{and}\;(2!)$ in denominator since we have repeated terms.
Suppose you says that the answer is $9!$ but in all these you include the cases in which you have same words.
Let us say the $\text{O's}$ be $O_1,O_2,O_3$ then the words may form be $BRO_1WNWO_2O_3D$ and $BRO_2WNWO_1O_3D$ and many others but as you can differ them here you cannot differ in between $\text{BROWNWOOD}$ and $\text{BROWNWOOD}$ since the $O's$ are not numbered so you cannot realise that I changed the position of $O's$. And as you take $9!$ as answer you count both of them.
So you need to divide by $3!\;\text{and}\;2!$
Hope it helps!!!