Let $R$ be a commutative ring, $A$ an ideal of $R$, and $R/A$ an integral domain. Then, as I can see in my book, $(a+A)(b+A)=ab+A=A$. But how does this multiplication exactly go? If $(a+A)(b+A)=ab + aA + Ab + A$ then where does the sum of the terms $aA+Ab$ go?
Also, why does $(a+A)(b+A)=A$ imply that $(a+A)=A$ or $(b+A)=A$?
Thank you for your clarifications.