If $\text{span } \{v_1, v_2\} = \text{span } \{w\}$ then the set $\{v_1, v_2\}$ is linearly dependent. [vectors]
It must follow that $w = v_1$ or $w = v_2$. Thus in the first case we have $c_3v_1 = c_1v_1 + c_2v_2$, contradiction.
Is this enough?
If $\text{span } \{v_1, v_2\} = \text{span } \{w\}$ then the set $\{v_1, v_2\}$ is linearly dependent. [vectors]
It must follow that $w = v_1$ or $w = v_2$. Thus in the first case we have $c_3v_1 = c_1v_1 + c_2v_2$, contradiction.
Is this enough?
$ v_1=a_1 w , v_2 = a_2 w$. $ a_2 v_1 + (-a_1)v_2 = 0 $
The span of $\{v_1,v_2\}$ certainly contains $v_1$ and $v_2$, so if $\operatorname{span}\{v_1,v_2\} = \operatorname{span}\{w\}$, then there are scalars $a_1$ and $a_2$ such that $$a_1w=v_1 \;\text{and}\; a_2w=v_2\,.$$ Or to say this another way $$w=\frac{1}{a_1}v_1 \;\text{and}\; w=\frac{1}{a_2}v_2\,.$$
But then we have $$\frac{1}{a_1}v_1 - \frac{1}{a_2}v_2 = 0\,,$$ which is a problem.