As Henning Makholm has explained, the answer to this question is $2 \cdot 4! \cdot 4!$.
The formula $n!(n + 1)!$ is the answer to the question:
In how many ways can $n$ men and $n$ women be seated in a row so that no two men sit in consecutive seats?
To see why, consider your example of four men and four women. We can arrange the women in $4!$ ways. To ensure that no two men sit in consecutive seats, we must choose four of the five spaces indicated by a square in which to place a man, then arrange the men in those spaces.
$$\square W \square W \square W \square W \square$$
Hence, the men can be arranged in $$P(5, 4) = \binom{5}{4}4! = \frac{5!}{4!1!} \cdot 4! = 5!$$ ways. Thus, in this example, the number of seating arrangements in which no two of the four men sit in consecutive seats is $4!5!$.
In the general case, we can arrange the $n$ women in $n!$ ways, leaving $n + 1$ spaces in which to place the men, namely the $n - 1$ spaces between successive women and the two ends of the row. To ensure no two men are adjacent, we choose $n$ of these $n + 1$ spaces in which to place the men, then arrange the men in these selected spaces, which can be done in $$\binom{n + 1}{n} = \frac{(n + 1)!}{n!1!} \cdot n! = (n + 1)!$$
ways, which gives
$$n!(n + 1)!$$
permissible seating arrangements.