It's a convention. That's all.
Obviously, $\frac 1{\sqrt {2}} = $ the number, $x$ so that $x*\sqrt{2} = 1$ DOES exist and it is the same number that $\frac{\sqrt{2}}2$ is. So you can write it as such. They advice then becomes you shouldn't. In which case it's very reasonable to ask why not?
I had a professor who used to complain about it not making any sense. And although converting $\frac{1}{\sqrt {2}}$ can be converted to $\frac {\sqrt{2}}{2}$ straightforwardly (to the frustration of elementary students every where), $\frac 1{\pi}$ can not.
To which we realize the rule isn't about irrationals, but about radicals (roots). But again, why?
I think it comes down to an algebraic perspective. If you are given a mess of terms say $5x^2 - 20x - 108$, it might be easier to "get" what is "going on" if it is simplified as $5(x-7)(x+3) +2$. (Or not. If you are simply doing an engineering situation, you don't care that anything is "going on"; you just want a formula for output from input.) Likewise if you are given $\frac{4 + \sqrt{24}}{\sqrt 6}$ it's not clear there is a simplification, and removing radicals is just a useful habit to simplification. ($\frac{4 + \sqrt{24}}{\sqrt 6} = \frac {4\sqrt{6} + \sqrt{144}}{6} = \frac {4\sqrt{6} + 12}{6} = \frac 23\sqrt{6} + 2$... which also equals $\frac{2\sqrt{2}}{\sqrt{3}} + 2= 2\sqrt{\frac 23} +2= \sqrt{8\frac 23 + 4\sqrt{\frac 23}}$; does it really make sense say one is "better"?)
I don't know. I'm mixed on this.
It's time's like this I like to turn to Humpty Dumpty in "Through the Looking Glass" and say "It's matter of who is to be the master".