$r' = \sqrt{r^2 + a^2 - 2arcos\theta}$
Why, then, is $2r'dr' = (2r - 2acos\theta)dr$
Note - cursive $r$ in the diagram is written as $r'$ above.
$$r' = \sqrt{r^2 + a^2 - 2arcos\theta}=(r^2 + a^2 - 2arcos\theta)^{1/2}$$
$$dr'=\frac{1}{2}(r^2 + a^2 - 2arcos\theta)^{-1/2}(2r-2a\cos\theta)dr$$
$$dr'=\frac{1}{2}\frac{1}{\sqrt{r^2 + a^2 - 2arcos\theta}}(2r-2a\cos\theta)dr$$
$$dr'=\frac{1}{2}\frac{1}{r'}(2r-2a\cos\theta)dr$$
$$2r'dr'=(2r-2a\cos\theta)dr$$