I want to prove the following identity
$$r+(r+1)\binom{r}{r-1}+(r+2)\binom{r+1}{r-1}+...+n\binom{n-1}{r-1}=r\binom{n+1}{r+1} \tag{1}$$
I can prove by induction but I want to prove with combinatorics.
I consider number of different $n+1$ people grouping (each person is different ages) with 2 rules that are
$r+1$ people in a group.
the group consist of $1$ head and $r$ members that head must not be the youngest people in group.
I can find number of different is RHS of (1) but I can't find it is equal to LHS of (1).
SHOW RHS :
Start with choosing $r+1$ people of $n+1$ people so I have the $\binom{n+1}{r+1}$ number that is possible.
Then, I choose the head, I can choose only $r$ people in group (ignoring the youngest people).
So, I have RHS.
I can't find the LHS. All help would be appreciated.