To maximize the chance of getting at least half the answers right, answer a,b,c,d,a,b,c,d,a,b,c,d. To maximize the chance of getting at least one answer right, answer a,a,a,a,a,a,a,a,a,a,a,a.
As has been noted elsewhere, every strategy will yield the same expected number of correct answers (one quarter of 12, i.e. 3). If you ensure that every answer of yours equals the preceding $3$ as often as possible, you decrease the probability of it being right if they are right - and by the same token then also the probability of it being wrong if they are wrong. Thus, you increase the probability your score is closer to the average, and in particular that it's at least $1$.
Conversely, if you ensure that every answer differs from the preceding $3$ as often as possible, you decrease the probability of it being wrong if they are right, and decrease the probability of getting just an "average" result - you are more likely to get an improbably bad result, but also an improbably good one such as getting at least $6$ answer right!
It's easier to reason about this type of problem looking at the case where the answer to the first and second questions are guaranteed to be different, and so are those to the third and fourth, to the fifth and sixth etc. and to ask what's the best strategy to avoid getting them all wrong, or to succeed in getting them all right.
If you answer all questions randomly, the probability of getting any given pair of answers both wrong is $(1-1/4)(1-1/4)=9/16$, and the probability of getting all answers wrong is then $(9/16)^6=0.03167...$.
If you give all identical answers, the probability of getting both answers of a pair wrong is $(1-1/4)(1-1/3)=1/2$, which is less than $9/16$ obtained above! The probability of not getting a single answer right is $(1/2)^6=0.01562...$, or about half that with random answers. But of course, getting them all right is impossible, since if one is right, the other of the pair is certainly wrong.
If you answer all questions randomly, the probability of getting any given pair both right is $(1/4)(1/4)=1/16$. If you give different answers, however, the probability becomes a slightly larger $(1/4)(1/3)=1/12$. Note that the probability of getting the second right is $1/3$ if the first is right and the two are different! It turns out that the probability of getting all answers right is tiny in both cases, but in the second case it's $(4/3)^6=5.61...$ times larger. But you could also show that with all answers different, the probability of getting all wrong increases compared to the random baseline.