You can easily think of this is terms of vectors(i find that intuitive). The vector eqn. Of a line is given by:
$\vec r = \vec a + \lambda( \vec b)$ where $\vec a$ is a given point through which the line passes and $\vec b$ is a vector to which the line is parallel. Now just imagine complex nos. In place of vectors, and you can easily find the eqn. Of line through$z_1$ and $z_2$. To be :
$z = z_1 + \lambda(z_1-z_2)$
To find the eqn. Of the line passing through $z_1$ and perpendicular to its position vector(parallel to $iz_1$ ) we write:
$z = z_1 + \lambda(i.z_1)$ this is the required eqn.