Imagine you flip a very biased coin such that the probability of heads is $1/60$. And say you flip it once a second. Then, you'd get on average one heads per minute. But what is the full distribution of the number of heads you get within a minute?
The Poisson distribution is the approximate answer to this question. The number of heads you get within a minute is approximately Poisson distributed with mean 1. This approximation would be even better if we flipped a coin with $1/6000$ probability of heads every hundredth of a second for a minute.
In general a poisson distribution idealizes the situation where you have a large number of independent trials $n$ and a small probability of success $p$ such that $pn$ is order 1. In other words, if you make $n$ very large and set $p = \lambda /n$ then the distribution of number of successes in the $n$ trials is Poisson($\lambda$).
To make sense of the highlighted passage, what they are trying to get across is the notion I expressed in my first example where we improved the approximation by flipping the coin with $1/6000$ probability every hundredth of a second. Notice that we're flipping coins at such a rate that they kind of blur together. The trials are going on continuously with very small probability of individual success, but there is a rate of success of 1 success per minute.
So if you look in a small time interval compared to the rate but large enough that it contains many individual trials - say one second for this example - the probability of having a success will be about $1/60.$ If you looked in a time interval of half a second, it would be about $1/120,$ for two seconds about $1/30,$ etc In this sense for small time intervals, the probability of success approximately proportional to the length of the time interval. The proportionality constant is the success rate.
When the time interval gets comparable to the rate this breaks down since there is a significant probability of having two, three, four successes.