Change to natural base.
$$e^{x\ln 2 }=-2x+11$$
Replace $x=-v$
$$e^{-v\ln 2 }=2v+11$$
Now we need to get rid of $+11$ do this by substituting $v=\frac{1}{2}u-\frac{11}{2}$.
$$e^{-\ln 2 (\frac{1}{2}u-\frac{11}{2})}=u$$
$$e^{11\frac{\ln 2 }{2}}e^{-\frac{\ln 2 }{2}u}=u$$
$$e^{11\frac{\ln 2 }{2}}=ue^{\frac{\ln 2 }{2}u}$$
Multiply both sides by $\frac{\ln 2 }{2}$
$$\frac{\ln 2 }{2}e^{\frac{11 \ln 2 }{2}}=\frac{\ln 2 }{2}ue^{\frac{\ln 2 }{2}u}$$
$$W(\frac{\ln 2 }{2}e^{\frac{11 \ln 2 }{2}})=\frac{\ln 2 }{2}u$$
$$u=\frac{2}{\ln2}W(\frac{\ln 2 }{2}e^{11 \frac{\ln 2 }{2}})$$
$$u=\frac{2}{\ln2}W(\frac{\ln 2 }{2}(\sqrt{2})^{11})$$
Back substitute,
$$v=\frac{1}{\ln2}W(\frac{\ln 2 }{2}(\sqrt{2})^{11})-\frac{11}{2}$$
Again,
$$x=\frac{11}{2}-\frac{1}{\ln2}W(\frac{\ln 2 }{2}(\sqrt{2})^{11})$$
Simplifying,
$$x=\frac{11}{2}-\frac{1}{\ln2}W(16 \sqrt{2}\ln 2)$$