Of course $L$ can be viewed as a 2-dimensional $K$-vector space, and thus every element $x \in L$ can be written as $x=\mu + \nu \alpha\;$ for some $\mu,\nu \in K, \alpha \in L$. Also, $\text{char}(K)\neq 2$.
Let $\tau: L \rightarrow L$ be given by $\tau(\mu + \nu \alpha) = \mu - \nu\alpha$.
Now, I want to show that $\tau \in \text{Aut}_{K}(L)$.
$\tau(x+y) = \tau(x)+\tau(y)$ is easy, but I can't show $\tau(xy) = \tau(x)\tau(y)$.
Does $\tau \mid_{F}=\text{id}_{F}$ follow directly from the definition of $\tau$ with $\nu = 0$?