Or, alternatively, take the point $B'$ on line $BC$ such that $B'L=BL$. (For instance draw the circle centered at $L$ and passing through point $B$. Then $B'$ is the other point of intersection of the circle with line $BC$.)

Then triangle $LBB'$ is isosceles and therefore $\measuredangle \, MBA = \measuredangle \, LBC = \measuredangle \, CB'L$. Furthermore, $\measuredangle \, LCB' = \measuredangle \, AMB = 180^{\circ} - \measuredangle\, BCA = 180^{\circ} - \measuredangle\, AML$. Combined with the fact that $AB = BL = B'L$ these conclusions yield that triangles $ABM$ and $LB'C$ are congruent and therefore $LC = AM$.