$$\lim_{x\to-\infty} \frac{\ln(e^x+1)}{x}$$
due to Squeeze theorem and $\lim_{x\to0}\frac{\ln(1+x)}{x}=1$ we have
$$1\leftarrow\frac{\ln(e^x+1)}{e^x}\leq \frac{\ln(e^x+1)}{x}$$
what can be the upper bound of this function, or is there better solution?