The notion that a bundle is "trivial" just means it is isomorphic to the product bundle. In your case what is involved is the fiber over the base space changing continuously with the choice of the base. The author is basically saying that if one can show isomorphism of the fiber from one point in the base "continuously" or "transitively" to the other, then the bundle is the same as the product bundle.
To prove it suffice to take a neighborhood over a fixed point $b$,using Zorn's lemma to find a largest open set $U$ containing $b$ over which the bundle is trivial. Then pick up a point on the boundary of $U$ and a small neighborhood around it. By the cocycle condition all the fibers above points over $U$ which has been identified vertically over the base can be "moved" to the new small neighborhood. Thus if we incorporate the small neighbhorhood into $U$ to enlarge the fiber bundle using the isomorphism of fibers, we face no difficulty. This contradicts the maximality of $U$. So $U=B$ and $E$ is isomorphic to the product bundle as desired.