Let $(E,\|\cdot \|)$ be a normed vector space. I have to prove that, for fixed $x\in E$, it holds that $$\|x\|:=\sup \{ \langle f,x\rangle_{E' \times E} : f \in B_{E'}\} = \max \{ \langle f,x\rangle_{E' \times E} : f \in B_{E'}\}$$ where $B_{E'}=\{ f \in E' : \|f\|_{E'}\le 1\}$ and $\|f\|_{E'}=\sup\{|f(x)| : x \in E \text{ and} \|x\|\le 1\}$.
My idea is to show that there exists $f \in B_{E'}$ such that sup is attained, but I don't know how to prove it. Suggests?