You have $n$ data points $(x_i,y_i)$ (for $i=1,2,\cdots,n$) and you wanr to fit the model $$y=a\,x\,e^{-bx}$$ which is nonlinear with respect to parameters; so nonlinear regression will be required. But using nonlinear regression implies that you need (in most cases) to provide "reasonable" estimates of the searched parameters. This is why, when possible, we try to linearize the model.
In the given case, let us define $z_i=\frac {y_i}{x_i}$. Then, the model becomes $$z=a \,e^{-bx}\implies \log(z)=\log(a)-bx=c + dx$$ Define $t_i=\log(z_i)$ and the model becomes $$t=c+dx$$ which is simple and a trivial linear regression will provide $c$ and $d$.
From here, we the have $a=e^c$ and $b=-d$. These are only estimates. From here, you now need nonlinear regression because what is measured is $y_i$ and nothing else (neither $z_i$ nor $t_i$).
For illustration purposes, let us consider the following data points
$$\left(
\begin{array}{cc}
x_i & y_i \\
2 & 150 \\
3 & 180 \\
4 & 190 \\
5 & 190 \\
6 & 180 \\
7 & 160 \\
8 & 150 \\
9 & 130 \\
10 & 110 \\
11 & 100 \\
12 & 80
\end{array}
\right)$$
This will generate the following values
$$\left(
\begin{array}{cccc}
x_i & y_i & z_i & t_i\\
2 & 150 & 75. & 4.31749 \\
3 & 180 & 60. & 4.09434 \\
4 & 190 & 47.5 & 3.86073 \\
5 & 190 & 38. & 3.63759 \\
6 & 180 & 30. & 3.40120 \\
7 & 160 & 22.8571 & 3.12926 \\
8 & 150 & 18.75 & 2.93119 \\
9 & 130 & 14.4444 & 2.67031 \\
10 & 110 & 11. & 2.39790 \\
11 & 100 & 9.09091 & 2.20727 \\
12 & 80 & 6.66667 & 1.89712
\end{array}
\right)$$
The linear regression leads to $$t=4.82315 -0.240393 x \implies a=124.356 \qquad b=0.240$$ Starting with these estimates, the nonlinear regression will give $$y=123.537\,x\, e^{-0.238825 x}$$