I think there is no general form of $W$ such that $A$ and $WAW^{-1}$ are not conjugated in $GL_n(\mathbb{Z})$ for arbitrary $A\in M_n(\mathbb{Z})$. What we can say is, that for some $A$ the only possibilities for $W$ have determinant $\neq \pm 1$, because of its Jordan form. Hence $A$ and $WAW^{-1}$ cannot be conjugated in $GL_n(\mathbb{Z})$. Consider a simple example, namely two matrices $A,B\in GL_2(\mathbb{Z})$,
$$
A=\begin{pmatrix} 5 & 2 \cr 2 & 1\end{pmatrix},\;B=\begin{pmatrix} 5 & 4 \cr 1 & 1\end{pmatrix},
$$
which have both the characteristic polynomial $\chi(t)=t^2-6t+1$, but do not admit a $W\in GL_2(\mathbb{Z})$ with $B=WAW^{-1}$, because the Jordan form of any $W$ with $AW=WB$ is given by
$$
J_W=\begin{pmatrix} a & 2b \cr b & 2(a-2b)\end{pmatrix},
$$
which has determinant a multiple of $2$, and hence is not $1$ or $-1$ as requested (but for the question of similarity or non-similarity I consider the matrix $W$ with integral coefficients).
From these $2\times 2$ examples, we can construct $4\times 4$-examples by using blocks.