Let $Ax + By + C = 0$ be a general equation of a line and $x\cos \alpha + y\sin \alpha - p = 0$ be the normal form of the equation.
Then,
$${-p\over C } = { \cos \alpha\over A} = { \sin\alpha\over B}\tag{1}$$ $${p\over C } = { \cos \alpha\over -A} = { \sin\alpha\over -B} \tag{2}$$ $${p\over C } = { \cos \alpha\over -A} = { \sin\alpha\over -B} = {\sqrt{\sin^2 \alpha + \cos^2 \alpha}\over \sqrt{A^2 + B^2}} = {1\over \sqrt{A^2 + B^2}} \tag{3}$$
$$\therefore \bbox[ #FFFDD0, 10px, Border:2px solid #DC143C]{p = {C\over \sqrt{A^2 + B^2}}, \cos \alpha = {-A\over \sqrt{A^2 + B^2}},\sin\alpha = {-B\over \sqrt{A^2 + B^2}}} $$
I did not get the $(3)$ part. Where does $\displaystyle{\sqrt{\sin^2 \alpha + \cos^2 \alpha}\over \sqrt{A^2 + B^2}}$ come from ?