This proof is found on page 172 of Sheldon Axler's Linear Algebra Done Right, Third Edition:
Considering the orthogonal decomposition:
$$u = \frac{\langle u, v\rangle}{\lVert v \rVert^2}v + w\tag 1$$
and since $v$ and $w$ are orthogonal, by PT:
$$\lVert u \rVert^2=\Bigg\lVert \frac{\langle u, v\rangle}{\lVert v \rVert^2}v \Bigg \rVert^2+\lVert w\rVert^2$$
The next step is the object of my question:
$$\lVert u \rVert^2=\frac{\langle u, v\rangle^2}{\lVert v \rVert^2}+\lVert w\rVert^2.$$
Equation 1 comes from a right triangle, where a leg is the scalar multiplication of a vector $v$ by $c$; the hypotenuse is $u$, and the other leg is $w = u - cv$:
$$u = cv + (u - cv)$$
To fulfill the perpendicular relationship of the legs,
$$0 = \langle u - cv, v \rangle=\langle u,v \rangle - c \lVert v\rVert^2$$
Hence, $c = \frac{\langle u,v \rangle}{\lVert v \rVert^2}$, and
$$u = \frac{\langle u,v \rangle}{\lVert v \rVert^2} v+\left(u - \frac{\langle u,v \rangle}{\lVert v \rVert^2}v\right)$$
where $w = u - \frac{\langle u,v \rangle}{\lVert v \rVert^2}v.$