Following the relevant Wikipedia article, note that the rate of convergence is the number $\mu\in (0,1)$ such that
$\lim_{k \to \infty} \frac{|x_{k+1} - L|}{|x_k - L|} = \mu $
provided such a $\mu$ exists and $\{x_k\}$ converges to L. If this holds, $\{x_k\}$ is said to converge linearly to L. Note that the rate of convergence only exists if $\{x_k\}$ converges linearly to L!
But what if the above limit exists and equals $0$? Then $\{x_k\}$ is said to converge superlinearly.
Order of convergence is an additional definition use to distinguish between sequences that converge superlinearly. Such a sequence $\{x_k\}$ has order of convergence q if
$\lim_{k \to \infty} \frac{|x_{k+1} - L|}{|x_k - L|^q} = C\:,\textrm{ for }\:q>1$
Given that $C$ is a positive constant, and $\{x_k\}$ converges to L. This is the equation you have included in your question. $q$ need not be an integer, as in the case of the secant method, where q is in fact the golden ratio $\approx 1.618$.
The best intuitive explanation that I can give is that rate of convergence and order of convergence are two numbers used to describe the speed of different kinds of convergence. A sequence has either a rate of convergence (if the convergence is linear) or an order of convergence (if the convergence is superlinear), and not both. The higher the rate/order, the faster the convergence.
The sequence you provide converges via the first limit to $1$ (work it out!), so it has neither a rate of convergence nor an order of convergence.