Prove that: if $g \in L^{\infty}$, the operator $T$ defined by $Tf = fg$ is bounded on $L^{p}$ for $1\leq p\leq \infty$. Its operator norm is at most $||g||_{\infty}$, with equality if $\mu$ is semifinite, where $\mu$ is the measure on $\mathcal{M}$, the measure space.
My approach: I consider $\hat{g(x)}(f) = f(g(x))$, which is a linear operator on $L^{p}$. Clearly $||\hat{g(x)}|| = ||g(x) || \leq ||g||_{\infty}$ , which gives me the first part of the proof. I am clueless about the second part, involving semifinite measure.