It's not a question of whether you use the PDF or CDF. These are not interchangeable functions. Let's look at what the PDFs and CDFs mean.
The cumulative distribution function (CDF) gives you the probability that a variable is less than a certain value. For a single random variable, $x$, as $x \to \infty$ then $\textrm{CDF}(x) \to 1$. That is, the probability of a random variable being less than some arbitrary given value tends to 100% as you make that arbitrary given value very large.
The probability density function (PDF) for a continuous random variable is a strange animal. The value $\textrm{PDF}(x)$ for a continuous random variable does not mean anything. This seems strange, but remember that for a continuous random variable, $P(x = X) = 0$. That is, the probability of a continuous random variable assuming any value $X$ is exactly zero. So what's the point of a PDF?
A PDF is defined in a very specific way: namely, it must be such that the integral of the PDF from negative infinity to some value $X$ gives you exactly the probability that $x \le X$. In other words, the PDF is the integrand of the CDF -- the CDF is just the integral of the PDF!
Thus, the CDF gives you probabilities, and through the Fundamental Theorem of Calculus, the PDF gives you the characteristics of the distribution. The "bell curve" is the PDF of the normal distribution, and the area under the curve up to a certain value is the probability!
So, to answer your first question, you need to compute the CDF. If I've made this explanation clear, it's not that you choose to use one or the other -- you use both, because both are inextricably linked!
For your second question, you also need to use both: first, you integrate the PDF from $x = -\infty$ to $x = 3$, and you get an answer in terms of $\lambda$. Then, you do the same from $x = -\infty$ to $x = 4$, and get another answer in terms of lambda. Set the first equal to 0.9 times the second, and solve for $\lambda$. You have nearly done that in your response, but you did not accurately compute the probabilities.